Corporate social responsibility (CSR) seems to be competing with “Green” on the business magazine covers and newspaper headlines. There are many interpretations of CSR, and the intent behind the actions taken and publicized by the organizations─most often either pro or con.
Opportunities abound for CSR events that are positive for all involved. An important consideration is what events will be selected. Often, employees have a very limited view of what their companies do in the CSR arena. They may be aware, for example, of a United Way campaign or a Wells for Water type fundraiser. Unless employees make the time to look on the company’s internal website, they may not really understand the complexity or generosity of the company and the difference it makes around the world — beyond its normal goods and services.
In these tumultuous times, organizations are facing a multitude of challenges, such as keeping the people in the company energized, ambitious, connected to their work, and in a positive mood; in other words, the ideal employee. It is hard to do anything exceptional on top of a lousy mood. The proper choice of CSR events can increase cross-functional networks, decrease communication silos, foster solution-based thinking and raise mood levels, and thus, productivity.
With the challenge (and scrutiny) of being in a “fishbowl” where the decisions of investments and cuts are critical and viewed and felt by many, a one-time tested choice is to allocate funds to the people. This allocation, with a specific ROI in mind, and with a process, tool, and/or service that is highly recommended can be a “brass ring” that is reachable and deemed worthy by all involved.
By investing CSR funds and time in the employees, they will feel included, taken care of, worthwhile and appreciated. They will also learn new skills and/or competencies that are essential to the game of business as their roles evolve. There is a belief that if a company–and the individuals in the company–treat their internal customers as well as their external customers, more often than not everything else will work out, even better than expected at all levels of the business.
Today, more and more companies are turning to a melding of CSR/philanthropy and team building events for their employees. Companies can no longer afford to have team building just for fun or entertainment. Employees will rarely stay on one team. It is imperative that resources spent on building a team will create the capacity for individuals to make powerful choices and blend more easily as they move from team to team.
These hybrid team building events are a fabulous place to bring corporate values and/or targeted points to life. Participants have an opportunity to connect with their co-workers as they participate in altruistic activities (i.e., prosthetic hands for land mine victims, bicycles for less fortunate youth, playhouses for children hospitals, etc.). These programs provide a visceral experience that anchors the learning points with emotion, which lasts longer than a PowerPoint presentation or a team photo. In addition, the employee has a “face” to the people affected by the company’s CSR initiatives and/or the benefits of where the company contributes. And perhaps more important, they, too, will feel as if they are being corporate socially responsible with all the pride, gratitude and humility that comes with it.
The cynicism that often goes along with team building events is diminished in these highly developed and relevant training events. The value is discovered at the outset and continues beyond the classroom walls. Those who are cynics have progressed to becoming skeptics; the skeptics to “on the bus”; the others to full-blown players on the team full of ambition. This ambition is fueled by their connection to who they work with; the work they do; and the impact they make internally and externally in this world that needs a little CSR everywhere.
When in a conversation that is aimed at team building, target a program that can provide a wide ROI for the employees, their teams, and the internal and external aspects of the business; offer them the opportunity to put their thumbprint on something that touches near and far. Philanthropic team building is a sure way to hit the CSR mark at many levels.
About the Author
Todd Demorest is the lead facilitator with Odyssey Teams, Inc, a Chico, California-based firm that helps business leaders keep their eye on the prize by building a stronger organization through processes designed to promote team building, innovation, enhanced customer service and greater profitability. Todd can be reached at email@example.com.