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Q + A with Lain Hensley – Part III

How do you advocate for one of these types of programs where we’re receiving feedback from attendees that they are already over-programmed during the meeting, and that what they would really like is free time?

They want free time because they do not see the value of the team building session over the other sessions. We need to do an amazing job of aligning our program with the entire meeting so that it does not feel like a disconnected session that is unrelated to business. It should feel like an interactive session that complements the existing message and builds on the overall dialogue. I do not believe that the solution is to cut the “team building” or “connection time” from the meeting.

NOTE – I am currently conducting a survey to determine the top 10 desired outcomes from company meetings. My assumption lines up with the early data, which shows that people attend meetings with the goals of connecting with co-workers, getting a personal sense of the leadership, and developing their network. Most of the presenters talking about financial stuff, company strategy, future products, and other nuts and bolts items, end up just reading from their PowerPoint. These elements can be delivered in an informational email or webinar previous to the face-to-face time. The biggest value of the face-to-face meetings is not the sharing of data and details, but making an emotional connection to the data and one another.

-Lain Hensley

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