How does Odyssey incorporate meaningful activities prior to the build in particular? I struggle with people just wanting to build a bike for hours and then are underwhelmed by donation numbers.
Do not let them know anything about the building element going into the event. The philanthropic impact should be a surprise and the cherry on top. If the session is only seen as a CSR give back program, then the focus is on giving, and they will measure the value based on how much they gave. That seems normal to me. If the session is focused on learning outcomes and value to the participants, then they will be looking for the value to themselves and their team. The value that is given to the greater community is only a wonderful addition to an already valuable training session.
We start with the intellectual part of the session, incorporating simple activities or interactions simply to build on the concepts. The focus is not on activity. The activities build in complexity, and the concepts also build. We make EVERY action have a purpose to help the participants see how the entire program is connected and relevant to their everyday life. The culmination with a CSR element or climactic activity should be when the participants are fully engaged in the learning and understand the connections between the two. They should be seeing the learnings for themselves, and need very little spoon-feeding of the lessons at this point.