Tag Archives: creativity

Measuring Our Value

I often struggle with the question of whether Odyssey’s work really makes a difference on the bottom line of business. It’s a cynical tension inside of me. To make the question harder to answer, I am also deeply skeptical of metrics that attempt to link soft-skills training or change in behavioral traits to bottom-line business results.
There is a quote that loosely says: “don’t try to measure things that don’t lend themselves well to measurement”. I like that, but still I struggle. It sure would be nice to have pure, non-biased, scientific proof.
It seems that many business leaders share in the desire for proof and many never call or work with us because they can’t see a black and white link on their investment. When they ARE bold enough to call and ask the question, we can share a response that Lain gave one day: “If you have a metric that you used to warrant calling us, we can use that same metric to determine if it worked”.

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